Come and join the Christopher Summer Festival, a recipient of the EFFE Label for international quality arts festivals. Each year, for thousands of audience members, it becomes a bridge from our daily routine to experiences we want to share. And for you, it can offer the chance to present your brand to a positive, inquisitive and open-minded audience.
Each year we come up with a very strong programme, resting on the keystones of musical diversity and the very highest artistic quality. Our greatest sign of appreciation is the total trust of Festival concert-goers in our recommendations*.
We seek to create trust-based, long-term relations with existing and potential sponsors. Each sponsor is a partner, whose expectations and needs we listen to with intent, offering individual solutions.
* According to data gathered during focus group discussions
About us
More of the world of music
In seeking to create a young, democratic, engaging space, and showing that there is no one proper time or space for music, we are constantly developing our audience by presenting new formats (musical picnics, excursions+concerts, blind dates with music, night-time recitals, etc.), sounds, styles and instrument combinations.
As a result, we attract different audience segments that can prove to be relevant to you.
The Festival's audience
79%
females
21%
males
82%
Vilnius locals
21%
from other cities in Lithuania
7%
foreign visitors
(predominantly from Poland and Germany)
48 m.
average audience age
Active urbanites – this is the audience segment that usually chooses other ways of spending their leisure time due to the specifics of their stage in life (families with young children, pet owners, seniors). They are the most open to new formats and are the most active in attending the Christopher's Picnics concert cycle.
Inquisitives – this audience segment appreciates emotional experiences, the urban lifestyle and spends some of their summer in the capital. They are the most active attendees of the main part of the programme.
Sacred music enthusiasts – an older audience segment that appreciates professional music traditions. They are the most active attendees of the Sacred Music Hours concert cycle.
Examples of support
LRT
Visibility and image
Joint content creation (interviews with performers before their appearances), TV and radio recordings of concerts and broadcasts, voting for the favourite Christopher's Picnics performer on the lrt.lt portal, integration of LRT visuals on the stage.
Crustum
Visibility and product pres
Activation (handing out biscuits) at Christopher's Picnics, integration of the brand's visual layout in concert spaces, audience attraction to the sponsor's physical outlets.
Būkčia Kombučia
Product presentation
Post-concert drink tasting (audience members together with the evening's performers), integration at closed Festival events .
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